Client: Harper Collins – Traceable Bible

Creative Preview

Harper Collins
NKJV New Testament Traceable Bible

This campaign introduces the NKJV New Testament Tracing Edition to homeschooling families through a combination of email, social, and retargeting creative designed to highlight Scripture engagement, handwriting practice, and family discipleship. The campaign focuses on authentic family-centered imagery, practical educational benefits, and faith-based messaging that resonates with our audience of Christian homeschool mothers.

Review the Campaign Creatives

The tabs below contain the proposed creative assets, including email campaigns, social media advertisements, and retargeting concepts. Each asset has been designed to increase awareness, engagement, and purchase intent while maintaining alignment with the Thomas Nelson brand.

Broadcast Email
Prospect Email Outreach
Facebook | Instagram
Programmatic | Retargeting

Broadcast Email

These broadcast email concepts are designed to introduce the NKJV New Testament Tracing Edition to homeschooling families through faith-centered messaging, authentic family imagery, and the growing desire for meaningful, screen-free learning experiences.

The broadcast serves as a high-impact awareness and traffic driver, delivering the message directly to engaged Christian homeschool families through a co-sponsored email from Well Planned Gal.

This creative approach highlights the product’s unique combination of Scripture engagement, handwriting practice, and family discipleship—positioning it as both an educational resource and a meaningful tool for spiritual growth.

The broadcast program includes a structured three-touch sequence to maximize reach and engagement:

Initial Send: Delivered to the full Well Planned Gal audience.
Resend: Sent to subscribers who did not open the initial email.
Targeted Follow-Up: Delivered to engaged readers, reinforcing key benefits and increasing click-through opportunities.

Subject Line: Slow Down With God’s Word This Summer

Preview Text: Shape Their Letters, Shape Their Hearts

COLD EMAIL | CAMPAIGN OVERVIEW

These prospect email concepts are designed to introduce the NKJV New Testament Tracing Edition to Christian homeschool families through personal, faith-centered messaging that feels authentic, encouraging, and aligned with the values of the Well Planned Gal community.

While the broadcast campaign delivers broad awareness through visually driven product promotion, these prospect emails provide a more personal touchpoint—written to feel like a recommendation from a trusted homeschool parent. The messaging focuses on Scripture engagement, family discipleship, and the desire to create meaningful, screen-free moments within the homeschool day.

Each email highlights a different aspect of the product experience, from building a daily habit of time in God’s Word to encouraging Scripture memory and creating opportunities for families to learn and grow together in faith.

Together, these emails demonstrate how the NKJV New Testament Tracing Edition can become more than a Bible study resource—it can become a simple, intentional practice that helps families slow down, engage deeply with Scripture, and cultivate lasting faith habits.

Abigail Brooks

Faith Builder

Focus

Family discipleship

Tone

Abigail’s emails should be warm, encouraging, and rooted in faith. Written as a trusted homeschool mom, her messages should focus on family discipleship, spiritual growth, and creating meaningful traditions centered on God’s Word. Every email should leave the reader feeling supported, inspired, and confident that small, intentional faith habits can have a lasting impact on her children and family.

Subject Line

A meaningful way to bring God’s Word into your homeschool day without adding another curriculum

Body

Hi sweet mama,

I'm Abigail — a Christian homeschool mom who believes discipleship starts at home.

If you're anything like me, I've realized that it's easy for Bible time to become rushed. Between lessons, activities, meal prep, and everything else that fills our days, the things that matter most can sometimes get squeezed into whatever time is left.

What I've wanted most isn't another curriculum or another thing to manage. I've wanted more meaningful moments in God's Word and faith habits that actually stick.

That's why I was excited when I discovered the NKJV New Testament Tracing Edition.

What I love most is that it creates a more intentional Bible experience. Instead of simply reading through a passage and moving on, children actively engage with Scripture as they trace each verse throughout the New Testament.

Each page encourages thoughtful engagement with Scripture
Writing each verse encourages reflection and attention
It's completely screen-free and easy to incorporate into a homeschool routine

What stood out most is that it doesn't feel like another assignment. It feels like a quiet moment that points our family back to Scripture.

In a world that constantly pushes us to move faster, there's something special about slowing down long enough to truly absorb God's Word.

If you're looking for a meaningful addition to your homeschool day, I think you'll appreciate what Thomas Nelson has created.

Explore the Tracing Edition.

Grace and peace,

Abigail Brooks
Christian Homeschool Mom & Faith-Focused Learner
abigail.brooks@homeschooltraceablebible.com

P.S. I've learned that faith habits are often built one small moment at a time. Sometimes the simplest practices become the ones our children remember for years.

We understand that every homeschool journey is unique. If faith-based homeschool resources aren't something you're looking for right now, please feel free to unsubscribe. We wish you and your family the very best. Unsubscribe here.

Hannah Reed

Practical Faith

Focus

Simplicity

Tone

Hannah’s emails should be practical, encouraging, and easy to relate to—written in a calm, straightforward voice that respects the reader’s time. Every message should focus on simple solutions, meaningful routines, and reducing overwhelm while helping families build lasting faith habits.

Subject Line

Structured enrichment for homeschool students ages 7–12 (free options)

Body

Hi busy homeschool mom,

I'm Hannah — a homeschooling mama who values simplicity.

If you're anything like me, there are days when it feels like everyone needs something from me at the same time. Between teaching, meals, errands, activities, and trying to keep the house somewhat functional, there simply aren't enough hours in the day.

Between lesson plans, laundry, meals, and activities, I've learned that if something is too complicated, it usually doesn't last long in our house.

That's why I immediately noticed the NKJV New Testament Tracing Edition.

In our homeschool, the resources that stick are the ones that are both meaningful and easy to use. If something requires too much setup, it usually ends up on a shelf.

Open it and start tracing Scripture right away
It works during morning time, Bible study, or independent work
Children actively engage with God's Word without a screen

As homeschool moms, we know the resources we actually use are the ones that fit naturally into our routine.

This feels less like another curriculum and more like a practical tool for building Bible habits.

If you've been wishing for something faith-centered that won't add to your workload, I think you'll appreciate this.

Discover why homeschool families love it.

Wishing you a smooth homeschool week,

Hannah Reed
Christian Homeschool Mom & Practical Faith Builder
hannah.reed@homeschooltraceablebible.com

P.S. I've learned that simple solutions are usually the ones that last. When something fits naturally into our routine, it actually gets used.

Lydia Carter

The Thoughtful Mentor

Focus

Spiritual growth

Tone

Lydia’s emails should be reflective, thoughtful, and faith-centered—written in a calm, insightful voice that encourages deeper engagement with God’s Word. Every message should inspire the reader to slow down, reflect, and cultivate meaningful spiritual habits that help Scripture move from the page into the heart.

Subject Line

A powerful habit to help Scripture take root through intentional reflection

Body

Hi friend in Christ,

I'm Lydia — a faith-centered homeschooler who treasures reflection.

As our homeschool has grown, I've realized that meaningful reflection often gets crowded out by busy schedules. We can move from lesson to lesson so quickly that even Bible reading sometimes becomes another item on a checklist.

One question I keep returning to is how to help my children develop a lasting connection to God's Word. I want Scripture to be more than something they read—I want it to become something they truly know and remember.

That's what first drew me to the NKJV New Testament Tracing Edition.

What I appreciate most is that it creates space for reflection.

Children trace Scripture verse-by-verse through the New Testament
The tracing process creates opportunities to slow down and absorb the text
Scripture becomes something they actively engage with rather than simply read

What stands out most is that it feels less like another assignment and more like a meaningful spiritual practice.

With so many distractions competing for attention, I value resources that encourage intentional engagement over passive consumption.

If you're looking for a thoughtful approach to Scripture study, I think you'll appreciate what Thomas Nelson has created.

Discover a deeper way to engage with God's Word.

Grace and peace,

Lydia Carter
Christian Homeschool Mom & Scripture Reflection Enthusiast
lydia.carter@homeschooltraceablebible.com

P.S. I've found that fewer verses with deeper engagement often have a greater impact. The lessons we spend time with today often become the ones we carry with us tomorrow.

Social Media Posts

These social media creatives are designed to complement the broadcast email campaign by extending reach, increasing brand visibility, and reinforcing key messaging among Christian homeschooling families.

The posts will be published across Well Planned Gal social channels during the campaign period, creating additional touchpoints that support awareness, engagement, and purchase consideration beyond the inbox.

The creative strategy combines product-focused messaging with family-centered faith formation themes, highlighting the unique value of the NKJV New Testament Tracing Edition as both a Scripture engagement tool and a meaningful screen-free learning experience. Together, these creatives showcase the product’s educational benefits, devotional application, and appeal to families seeking intentional time in God’s Word.

Caption:

What if handwriting practice could also become time spent in God’s Word?

The NKJV New Testament Tracing Edition invites children and adults alike to slow down, engage with Scripture, and build meaningful habits of faith—one verse at a time.

✓ Trace the entire New Testament
✓ Screen-free learning experience
✓ Topical reading plans included
✓ Available in Brown Leathersoft and Gray Cloth

Write God’s Word into your heart by tracing Scripture verse-by-verse through the New Testament.

#NKJV #ChristianHomeschool #BibleStudy #ThomasNelsonBibles #HomeschoolLife

Caption:

Some of the most meaningful lessons happen quietly, side by side.

In the middle of busy homeschool days, the NKJV New Testament Tracing Edition creates opportunities to slow down, focus, and spend intentional time in God’s Word together.

As children trace each verse, they’re doing more than practicing handwriting—they’re engaging with Scripture in a way that encourages reflection, memorization, and faith formation.

A simple tradition that can leave a lasting impact.

#FamilyDiscipleship #ChristianParenting #Homeschooling #BibleStudy #FaithAtHome

Caption:

Looking for a meaningful way to combine faith and learning?

The NKJV New Testament Tracing Edition helps families engage deeply with Scripture through a unique verse-by-verse tracing experience.

Featuring:
• Lightly printed text for easy tracing
• Wide margins for notes and reflection
• Large readable type
• Topical reading plans
• Premium Brown Leathersoft and Gray Cloth editions

Slow down. Trace Scripture. Grow in faith.

#ThomasNelsonBibles #ChristianEducation #HomeschoolResources #BibleJournaling #ScriptureStudy

Programmatic Campaigns

This programmatic display campaign extends campaign reach beyond email and social media, introducing the NKJV New Testament Tracing Edition to Christian homeschool families across desktop, tablet, and mobile devices.

The primary objective is to increase product awareness, reinforce campaign messaging, and drive qualified traffic to the product page through strategic visual placements that reach families as they browse trusted websites and online content.

Creative messaging emphasizes Scripture engagement, intentional faith formation, handwriting development, and meaningful screen-free learning experiences. By combining compelling product imagery with clear benefit-driven messaging, the campaign positions the NKJV New Testament Tracing Edition as a valuable resource for families seeking to incorporate God’s Word into their daily homeschool routine.

Campaign Objective: General Awareness

Format: Medium Rectangle

Ad Size: 300×250 pixels

Placement Context: One of the most widely used display advertising formats across desktop, tablet, and mobile environments. Typically appears within content, article pages, and educational websites, providing broad reach and consistent visibility throughout the campaign.

Campaign Objective: High-Visibility Awareness

Format: Large Rectangle

Ad Size: 336×280 pixels

Placement Context: A larger version of the standard rectangle unit that provides additional space for product imagery and messaging. Commonly displayed within content areas and sidebars, helping increase visual impact and engagement.

Campaign Objective: Brand Reinforcement

Format: Half Page

Ad Size: 300×600 pixels

Placement Context: A premium high-impact display unit designed to maximize visibility. Frequently placed alongside content and remains in view longer as users browse, making it effective for reinforcing brand awareness and product recall.

Campaign Objective: Broad Reach Awareness

Format: Leaderboard

Ad Size: 728×90 pixels

Placement Context: A wide horizontal banner typically positioned at the top of webpages. Designed to deliver broad visibility, reinforce campaign messaging, and drive qualified traffic at scale.

Campaign Objective: Mobile Awareness

Format: Mobile Banner

Ad Size: 320×50 pixels

Placement Context: A mobile-optimized display unit designed specifically for smartphone users. Appears within mobile websites and applications, extending campaign reach to families browsing on the go.

The Well Planned Day Family of Brands

Well Planned Day is the hub of an integrated family of brands in Marketing, Technology, and Consumer Solutions. From planning tools and advertising platforms to educational resources, each division plays a unique role in supporting families, schools, and organizations across the nation.