Demand Side Platform (DSP)
Basic Course
Dive into the technical side of Well Planned Advertiser by learning how to utilize the Demand Side Platform (DSP). We begin with the tracking website data with pixels. Next, I’ll train you how to build audiences, create your campaign artwork, and setting up your campaigns. Let’s dive In!
Rebecca Farris
Marketing Strategist and Creator of Well Planned Advertiser
Course Outline
- Demand Side Platform - DSP Overview
- Tracking with Pixels - Overview
- Tracking with Pixels - Creating & Installation
- Tracking with Pixels - Verifying Your Pixel Installation
- Targeting an Audience - Overview
- Targeting an Audience - How to Build an Audience
- Create Artwork - Overview
- Create Artwork - Banner Instructions
- Create Artwork - Native Ad Instructions
- Create Artwork - HTML5 Instructions
- Converting with Campaigns - Overview
- Converting with Campaigns - Setting up a Campaign
