Create Artwork
Demand Side Platform (DSP) Basic Course
Creating Artwork
Display, Native, & HTML5
Once you have tracked your website visitors and created a targeted audience, your next step, before creating your campaigns, is developing your creatives. But first, let’s quickly review the types of creatives you can serve with programmatic ads.
Display Ads
The most popular programmatic ad type, display ads are are often seen on websites and apps. There are three format options:
- Standard Banner Ads: These are the most common ads that you see while browsing the internet. They are delivered to websites or apps based on ad dimensions.
- Native Banner Ads: A combination of image and text, native ads are displayed as content that has a look and feel of the website in which they appear.
- HTML5 Animated Ads: Supported by all browsers, HTML5 offers the benefit of movement to draw the audience’s eye to display banners.
Accepted File Formats
Image (GIF, JPG, PNG), HTML5
500kb Max
All animations must stop after 15 seconds.
Quick & Easy Ad Creation
The online tool we highly recommend for creating the array of HTML5 or Display Ad is creatopy.com
For a low monthly fee, you can quickly create artwork using their library of templates to create 18 different sizes of a display HTML5 creative within minutes.
Ad Specifications
Important Note
The DSP only bids on ad placements that correspond to the ad creative you’ve submitted. For example, if you are retargeting a website visitor and the ad space available is 580×400 but you did not submit this ad size, the DSP will not bid.
Streaming Audio & Video
Streaming Audio
On average, a US adult listens to nearly two hours of audio every day from music streaming apps like Pandora or favorite podcasts.
Accepted File Formats
.wav or .ogg
1GB Max
Typically 15, 30, or 60 seconds in length.
Audio Ad
Companion Banner Dimensions
300×250
728×90
300×50
320×50
500×500
540×640
640×640
Video Advertising
The fastest growing ad format, video advertising through programmatic ads is available instream, displaying your ad within the video player before playing the video content, and outstream, where videos are displayed in the midst of content of any website.
Accepted File Formats
flv, .mp4, .avi, wmv, .mpeg1/2, .webm, .mov,
1GB Max
Video Ad Creation
For first class video advertisement creation, we highly recommend the folks at Compass Cinema.
Video Ad
Dimensions
1920×1080
1920×800
1280×720
854×480
1024×768
640×380
640×480
640×360
480×360
320×240
300×250
