Targeting an Audience – How to Build an Audience

The power of programmatic ad tracking is the ability to retarget your site traffic according to browsing behavior. This begins by adding the Site Visit pixel to your header template.

After installing your site visit pixel, it’s time to develop a strategy to add additional pixels to your site in order to track your visitor’s specific product or service interest, landing page visits, social media ad traffic, and more. By tracking the specifics of your website, you are able to  personalize your retargeting efforts.

For example, when a visitor shops for specific products, you are able to retarget them with the ad creative of that product. When your social media ads result in a landing page visit, you can maximize your social media ad spend by using programmatic ads to convert the visitor. Retargeting on this level is achieved by tracking the landing page with a pixel.