Targeting an Audience
Demand Side Platform (DSP) Basic Course
Targeting an Audience
Lesson: Audience Overview
Once your pixels are installed and recording website traffic, the next step in programmatic ads is developing your audience to target. The purpose of creating audiences is to target them with specific ad campaigns. Audiences can be created from a variety of data sources. Your primary source will be your website traffic pixel data. With these audiences established, retargeting is the goal!
Expand your reach in programmatic ads by utilizing one of Well Planned Advertiser’s built-in niche market audiences, or use the data from one of our many data providers. In programmatic ads, our DSP taps into the power of more than a dozen DMPs (Data Management Platforms) to build audiences based on demographics, interest, and activity.
Targeting Best Practices
With Well Planned Advertiser you gain access to three unique and powerful audience creation tools.
Built-In Audiences
Did you know that, by tapping into Well Planned Advertiser's built-in audiences, you can instantly access and begin targeting tens of thousands of the highest quality leads at a fraction of the cost.
Niche Audiences
Utilizing Well Planned Gal's Data Management Platform (DMP) access, you can create audiences on a variety of demographics, from general interests to even the vehicle the audience drives!
Email Audience
You can target your existing email audience through programmatic ads. It's easy! Simply upload your list and the DMP will connect the emails with other points of data to create your highest leverage audience.
The Retargeting Power of Programmatic Ads
Brand awareness is easily achieved through social media ads and Google search ads. But the problem is that most new leads tend to fall off the radar as retargeting is nearly impossible. With Well Planned Advertiser, we put you in the driver’s seat where you have the ability to retarget with precision!
Retargeting
New Leads
When you track your lead conversions with a website pixel, you can create an audience based on that pixel and begin a campaign marketing your products or services to your new leads.
Retargeting
Product Interest
By tracking your products and services with pixels, you can create audiences based on product interest and begin targeting these audiences with a campaign specific to their interest.
Retargeting
Abandoned Cart
When a website visitor takes the time to add to their cart but doesn't complete the checkout process, with pixels installed you can target abandoned carts with reminder campaigns.
